Realme continues to expand the Techlife ecosystem, witnesses the sale of 4 million smartphones, AIoT products

New Delhi, Oct 7 (IANS) India’s Internet of Things (IoT) market is expected to reach $9.28 billion by 2025 from $4.98 billion in 2020, according to a Frost and Sullivan report .

The factors driving this growth are increasing internet penetration, increased awareness of connected devices among users, and more and more brands offering smart home solutions to users.

realme, as a technology leader and disruptor, entered the AIoT market in early 2020 with a Smart Band and has since expanded its AIoT portfolio exponentially. The brand has constantly and thoroughly studied its market and introduced products with the best technology in its category to meet the evolving needs of its users.

realme has a vision to provide each of its users with a smart, connected and comfortable lifestyle and thus began its journey to build a comprehensive TechLife ecosystem.

The launch of the realme band in 2020 was a massive hit among users, and this encouraged realme to explore newer categories and expand its footprint in the connected device market.

Since then, realme has introduced various audible devices, wearables, smart TVs, tablets and laptops, making these five categories the core categories of realme’s TechLife ecosystem and becoming the springboard for the development of realme’s 1+5+T strategy, where 1 is the hub, meaning the smartphone; 5 stands for the five core categories and T stands for TechLife, which includes products that address the needs of smart life care, smart entertainment and smart connectivity.

Over the past two years, with its extensive TechLife portfolio, realme has achieved numerous feats in the market and carved a niche for itself. According to IDC India’s monthly device tracker for the second quarter of 2022, realme entered the top five slot in the wearable category, driven mainly by two TWS products, the Buds Wireless Neo and the TechLife Buds N100.

Not only that, according to CMR’s Tablet PC market report review, realme was ranked fifth in the tablet segment, capturing a market share of 13%. The brand has been consistent in its innovations in the AIoT segment, such as the recently introduced realme PAD X, the first 5G tablet in its segment, and realme’s first smartwatch with Bluetooth calling, the Watch R100.

During this year’s actual holiday sales, the brand saw a monumental increase in sales of its 5G smartphones, selling more than 1 million units of its 5G devices and more than 230,000 units of TVs smartphones, laptops and tablets.

In the coming months, realme will enter the second phase of expansion in which it will focus on long-term targeted growth. The brand intends to add more affordable audio and portable products and continue to offer value-for-money high-tech audio and consumer electronics with advanced features, perfect design and performance, which exceed all consumer expectations.

By the end of 2022, realme aims to emerge as the #1 smart audio brand (TWS and neckband), the #1 tablet brand online and the #1 laptop brand in India.


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